A brief history of blue jeans (denim) and the importance

Blue jeans have turned to become a vital and inevitable part of our lifestyle. Blue jeans were made out of denim or dungaree cloth. The name “denim” comes from a fabric called Sergo de Nimes”. This fabric was manufactured by making use of a twill weave, with weft passing under the wrap threads. Indigo was used to dye the warp threads into blue colour. Indigo remains one of the oldest dyes used in the dying of textile and is accountable for the popular blue hue. If you want to invest in buying a blue jean, you will want something of high quality that is beautiful. If you will need guidance towards getting the best blue jeans at great prices, you might want to read customer reviews and complaints about EVISU and other companies that sell blue jeans.

Blue jeans were invented by Levi Strauss and Jacob Davis in the year 1873. The name “jeans” was derived from the name of a city in Italy where cotton corduroy, also known as jeans, was produced.

Levi’s Strauss travelled to San Francisco in the1853 gold rush in California to start his family’s dry goods business. He was able to sell many products and one of the products which he sold was an imported cotton fabric named denim.

Jacob Davis, who was a tailor, bought Levi’s denim for his textile business, where he was manufacturing blankets for horses, wagon covers, tent covers and so on. What made Davis buy the product was to create strong trousers that would endure hard work, for a gold mining company. Davis was able to improvise as he added metal rivets to enhance the strength of the denim material. Davis was able to create a partnership with Levi’s because his fabric was essential.

These two became official partners and were endorsed by the United States Patent and Trademark Office in 1873.

Between 1920 and 1930, Denim became adopted by cowboys as they popularized it, making it a popular western wear. It has also become a preferred workwear for miners and farmers in the US. The denim was strong and durable, Levi’s and Davis made use of metal rivets to make the material more hard, which birthed the production of denim blue trousers among men and women up till today.

In the 20th century, around 1901, Levi was able to add the pocket design to the 501 model, which led to the five-pocket design: two large pockets and a small watch pocket in the front, with two rear pockets. Levi continued to improvise as he induced the pre-shrunk jeans which allowed people to purchase trousers that would fit correctly. The jeans have gone viral and global as 39% of the global purchase of Jeans comes from North America, then Western Europe making a 20% while 10% come from Korea and Japan, and other parts of the world make up 31%.

Distressed jeans which are modernly referred to as crazy jeans or ripped jeans were worn by angry protesters in the 1970s. But recently, the trend appeared again as it becomes popular again in the 1990s, where the grunge youth wore loose-fitting ripped jeans over T-shirts. This trend continued into the 2000s.

Importance of Blue Jeans

(1) Blue Jeans are important because they brought change to the direction of fashion by creating a revolution.

(2) Blue Jeans served as a cultural signifier as it portrayed to the world, a happier way of life, most especially after the World War II

(3) Blue jeans served as a medium of expression for many teenagers as they became a symbol of freedom.

Leonard Lou